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References

Coca Cola - http://www.coca-cola.co.uk/health/stevia/introducing-coca-cola-life.html Published: 2013 Accessed: 15/12/2014

 

DataMonitor Case Studies  2014 - Innocent Drinks Case Study Available: http://web.b.ebscohost.com.ezproxy.lancs.ac.uk/ehost/pdfviewer/pdfviewer?vid=2&sid=7e05deab-1bba-483e-b5ac-7822e2273d7a%40sessionmgr110&hid=123 Published: 2013 Accessed: 05/01/2015

 

Germain, D.  (2009), A Book About Innocent: Our Story and Some Things We've Learned. Penguin Books Ltd. London.
 

Gladwell, M. (2000). The tipping point. Boston: Little, Brown.

 

Innocent Blog 2009 - http://www.innocentdrinks.co.uk/blog/2009/april/innocent-and-investment Published: 07/04/2009 Accessed: 15/12/2014

 

Kim, C. and Mauborgne, R. (2005), Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press. 

 

Marketing Magazine 2012 - http://www.marketingmagazine.co.uk/article/1145352/mcdonalds-ditches-innocent-smoothies. Published: 15.08.2012 Accessed: 15/12/2014

 

McCahill L., 2013,  The amazing Innocent Drinks startup story Availabe: http://thehappystartupschool.wordpress.com/2013/01/21/the-innocent-drinks-startup-story/ Accessed: 10/01/2015

 

Qianzhan.com, (2012). How the fruit juice enterprise compete for the future?. [online] Available at: http://www.qianzhan.com/analyst/detail/220/121031-f85535ff.html [Accessed 11 Dec. 2014].

 

Rogers, E. (2003). Diffusion of innovations. New York: Free Press.

 

The Financial Times 2013 - http://www.ft.com/cms/s/0/0b01403a-7d0e-11e2-adb6-00144feabdc0.html#axzz3LR4gd0TG Published: 22.02.2013 Accessed: 15/12/2014
 

The Guardian 2010 - http://www.theguardian.com/business/2010/apr/09/coca-cola-innocent-smoothie-stake Published: 09/04/2009 Accessed: 15/12/2014

 

The Telegraph 2014 -http://www.telegraph.co.uk/health/healthnews/10746588/Fruit-juices-and-smoothies-contain-horrifying-sugar-levels.html

 

Von Hippel, E. (2005). Democratizing innovation. MIT press.

 

Wikipedia search 'Premium Pricing' - http://en.wikipedia.org/wiki/Pricing#Premium_pricing Reviewed: 2014 Accessed: 05/01/2015

 

 

Meet The Team

We are One Second Innovation, a group of final year management school students who have studied the art of innovation over the past ten weeks through the Entrepreneurship 313 module. Throughout our iSearch 1's we have identified Innocent Drinks as an innovator in product, business model and customer service. This website aims to identify the key parts of Innocent's innovation strategy and what makes them so successful.
 

Our team members are; Daniel Buck, Scarlett de Wulf, Maria Inês Messias, Adrian Lau and Ruinan Tao.

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