Within this section we will discuss how Innocent has created a community of user-led customers which enables them to do projects they may not have been able to do before. This harmonious relationship yields many benefits for Innocent, and there customer base are seen as friends and family rather than simply a consumer.
 

We will also discuss the other major competitors within the industry, and how these compare to Innocent’s offering. We will denote why Innocent are so successful and what provides them with the ultimate dominate design.