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Innocent Drinks

Raw 1
Raw 2

4P's  + PESTLE analysis

Once Upon a time... + social involvement

RAW & ORGANIC
PREMIUM QUALITY 
SUSTAINABLE AND ETHICAL
Raw 3

Diffusion and First last movers + Entrepreuneurs Coca Cola

Raw 4

Competitors and Dominant Design + Lead User

Meet The Team

We are One Second Innovation, a group of final year management school students who have studied the art of innovation over the past ten weeks through the Entrepreneurship 313 module. Throughout our iSearch 1's we have identified Innocent Drinks as an innovator in product, business model and customer service. This website aims to identify the key parts of Innocent's innovation strategy and what makes them so successful.
 

Our team members are; Daniel Buck, Scarlett de Wulf, Maria Inês Messias, Adrian Lau and Ruinan Tao.

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