Buy Innocent Drinks – get tasty – 10% of the profits go to aid the world’s poorest – world happiness

 

 

 

Over 2 million pounds has been donated since then across 20 different countries, with a minimum of £950,000 going to charity every year from 2013 even if they don’t make a profit. We believe that this business model is innovation at its purest.

 

Social entrepreneurship isn’t for everyone, and most people are in business to make money, but this model allows for those to be financially sustainable and also make a real difference to the world. If every business decided to follow this model and donate 10% of their profits, we believe this would truly be a sea change in society.